Jasmine Smith
PHOTOGRAPHY
Vendimia
In collaboration with Kelly Bryan
2018-2019
Vendimia (Vintage) encapsulates the aesthetic value and persona of each of the four vintage shops and shop owner included; basing the styling, positions of the models and styles of photography on the atmosphere of the location. Vendimia aims to celebrate renewable businesses which are taking direct measures against “fast fashion”, to avoid the devastating environmental impacts this section of the industry causes, specifically in Madrid.
It was important to Bryan and Smith to engage with their new community, in order to create a more collaborative process between the photographer and shop owner. Consequently, the photographs taken were given back to the shop owners for their own promotional use. The collaboration between Smith and Bryan was also highly important, in which each photographer shared a single camera on location and photographed the model when it felt necessary. All photographs are owned by both photographers, creating a completely trusting and uncomplicated collaborative process.
The zine itself acts as a coherent space in which all the chosen photographs can appear in harmony. The zine solidified the collaborative process between Smith and Bryan, aswell as the models and shop owners, they both played the role of art director.